ERIN HALL / carbone smolan agency

Nizuc was slated to be a 5-star luxury resort and residence in the Riviera Maya. We built the brand from the ground up over the course of 2 years—from hand-sewing a look book for the initial investor meeting with Aman Resorts, to creating the final sales tools and premiums for the marketing company. It was a massive undertaking to create a sense of a place that hadn't yet been built. A dream project to say the least, we succeeded and won a few awards—and a happy client—in the process.