Partner: Three Furies
DailyWorth is a website and daily email that focuses on helping women take control of their finances to incorporate smart money management into their overall lifestyles. Although DailyWorth had a strong list of dedicated subscribers, their website wasn't a destination unto itself, and their branding lacked the sophistication to appeal to women in higher income brackets. After conducting focus groups and internal workshops, and undergoing a review of brand assets, competitors, and user surveys, we developed a brand and content strategy to make DailyWorth more unique, vibrant and appealing. With a brand new logo, website, and email templates, DailyWorth has continued to grow as a lifestyle brand, while helping women own every aspect of their lives.