Partner: three furies
Memi is the latest tech wearable that's also a stylish piece of jewelry made for women by women. They needed a sleek, fashion-forward brand identity that would resonate with their target market. One of the challenges in branding Memi was that it would be marketed alongside luxury goods in high-end retailers, as well as the latest tech gear at the Apple store. Memi recently realized full funding via Kickstarter and is in the process of the final stages of development.