Partner: Crane Meta Marketing
Blue School is a progressive school in Lower Manhattan, founded by the Blue Man Group, dedicated to educating ages 2 through grade 5 (soon to be through grade 8!). We had been working with them on a speaker series and were asked to join in the rebrand by implementing and designing marketing materials and digital applications based on Crane's strategy. We were so charmed with the already iconic logo. so we left if as is and focused on refining the color palette to update and unify the brand.